Notes From My Desk
This is where my Instagram posts get the room a caption never gives them. Content planning, carousels, capacity and the business behind all of it. Written for people who run a business and would like content to stop being their second job.
The Blog
Should you copy viral Instagram trends? Copying what a post looked like removes the reason it worked. Here’s how to work out why it worked instead.
FEatured Post:
Should you copy viral Instagram trends? Copying what a post looked like removes the reason it worked. Here’s how to work out why it worked instead.
Which Instagram metrics matter for your business? Views tell you who saw it, not what they did next. How to read your data before copying a viral post.
How much time should you spend on social media for your business? Plan for the hours you really have, not the version of you with eight arms.
Instagram hooks that only stop strangers rarely get shared. Write for the one person who’d send your post to a friend, and let the hook get them in.
Wondering where to find content ideas for your business? They’re already passing through your week. You just need somewhere to catch them first.
Why can’t I stick to a content plan? Before you blame your discipline again, look at who the plan was built for. It might not be the real you.
Want to know how to get more shares on Instagram? Stop cramming every tip into one post and give people something to DO with it, like send it to Helen.
Want to know how to post consistently on Instagram? It’s rarely discipline. Cut the small decisions you keep remaking and posting gets so much lighter.
Wondering how to plan Instagram content without burning out? Decide the frame first, so every post isn’t 731 little decisions before you start.
Getting profile visits but no followers or sales? Before you change a single post, check this one number. The leak is often your profile, not your content.